WEBSERIES: IN 80 TAGEN STARK
With this case for the Fisherman’s Friend StrongmanRun we put the claim "TASTE YOUR STRENGTH" into action. Former soccer star Hans Sarpei invites users on YouTube, Facebook and Instagram to take part in a challenge over the course of 80 days to establish new routines in their everyday lives. The result is an 8 part web series ending in a big activation campaign for the upcoming StrongmanRun. Hans supports the viewers in the challenge with strong advice relating to the "TASTE YOUR STRENGTH" philosophy.